The Financial Express was launched in 1961 from Mumbai, a Bangalore edition of Andhra Prabha was launched in 1965, and Gujarati dailies Lok Satta and Jansatta in 1952, from Ahmedabad and Baroda. Later on, editions were started in cities like Madurai (1957), Bangalore (1965) and Ahmedabad (1968). Two years later it became the Mumbai edition of The Indian Express. In later years, Goenka started the Mumbai edition with the landmark Express Towers as his office when the Morning Standard was bought by him in 1944. This relocation helped the Express obtain better high-speed printing machines. The Hindu, its rival, helped considerably in re-launching the paper, by getting it printed temporarily at one of its Swadesimithran's press and later offering its recently vacated premises in Madras at 2, Mount Road later to become the landmark Express Estates. In 1940 the whole premises were gutted by fire. It gained the name Three Musketeers for the three dailies. In 1939 Goenka bought out Andhra Prabha, a prominent Telugu daily. In the late 1930s, the circulation was no more than 2,000. At that time it had to face stiff competition from the well-established The Hindu and the Mail, besides other prominent newspapers. Finally, a year later, Goenka bought the rest of the 26 per cent stake from Sadanand, and the paper came under his control, who took the already anti-establishment tone of the paper to greater heights.
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When The Free Press Journal further went into financial decline in 1935, Sadanand lost ownership of Indian Express after a long controversial court battle with Goenka, where blows were exchanged. Sadanand introduced several innovations and reduced the price, but later sold part of his stake in the form of convertible debentures to Ramnath Goenka due to financial difficulties. In 1933, The Indian Express opened its second office in Madurai and launched the Tamil daily Dinamani on September 11, 1934. Sadanand, founder of The Free Press Journal, another English newspaper. But soon, on account of financial difficulties, he sold it to S. All rights reserved.Indian Express was first published on Septemin Madras (now Chennai) by an Ayurvedic doctor and Indian National Congress member P Varadarajulu Naidu, publishing from the same press where he ran the Tamil Nadu Tamil weekly. Samachar Indian, Hindi & Gujarati SamacharĬopyright © by.
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